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‘Hook It Up 2010’ kicks off
Businesses hoping spring break gives boost to city

By NATHAN BRUTTELL
Today's News-Herald
Published Saturday, March 6, 2010 7:07 AM MST

As spring breakers “hook it up” in Lake Havasu City this weekend, Hospitality Association members are looking for strong business — but not just for themselves.


“We’re hoping that the new things we’re doing work and all the kids come into town and have a great time. We want them to hopefully come back, not just to see us, but come back for all of Lake Havasu,” said Chad Whetten, of Whettrods Jet Ski rentals. “We need to get a bigger turnout than we’ve been getting the last couple of years. I think we’re on that road, and it will be nice to see Havasu maybe get back to where it was.”

The Lake Havasu Hospitality Association, along with more than 85 business members, kicked off the “Hook It Up 2010” spring break initiative Friday, which looks to offer big deals to the thousands of youth visiting the city looking for fun in the sun. The program, which runs through April 10, involves LHHA businesses offering free wristbands that allow spring breakers to receive discounts, deals and exclusives for various businesses.

“The whole point to everything we’re doing is to make sure that we do everything we can to show them a good time,” LHHA Executive Director Greg Tryon said. “We want the kids to have a safe experience and love it so much that they come back for more.”

Local businesses, such as Nick N Willy’s Pizza, are hopeful the season will start off strong.

“We’re hoping and expecting a large turnout for the spring breakers this year,” owner Joe Harrold said, adding that the company is offering discounts on pizza through the spring break season. “We are happy to welcome the spring breakers to the city and we’re thinking it’s going to be great this year.”

Tryon explained that when people visit local hotels or businesses in the LHHA, each will receive free wristbands, fliers highlighting upcoming events and posters. The LHHA also is offering $10 T-shirts to all visitors. Proceeds for the shirts go toward the LHHA and participating businesses. If the T-shirt sales are a sign of a positive spring break season, LHHA members are expecting this year to be huge.

“I’m just shocked. We ordered a box for the first day and we sold out,” Havasu Lanes District Manager Rusty Hanna said, adding he sold more than 20 T-shirts within the first hour Friday. “We really hope this is going to mean big things. We’re looking forward to this season and we hope it’s big for everyone in this city.”

Havasu Lanes is offering all you can bowl for $8 from 9 p.m. to midnight Sunday to Thursday and $5 off Rock and Bowl Friday and Saturday evenings to all wristband wearers through Hook It Up 2010.

Bombora Beachwear store manager Stephanie Finch agreed sales have taken off already.

“We went through a couple dozen shirts on the first day so that’s really great,” Finch said, adding that the store will alternate offering 10 percent off merchandise or free drink koozies and other promotions through the month. “We’re totally ready for them and ready for it to be busy around here.”

But, like Whetten of Whettrods, owners are not looking only for their businesses to prosper during the next month, but are hopeful it will extend to the entire city.

“I’m hoping that it is huge. Not just for me, but for all the business owners,” Ed Snook of Todd Shuttle Service said. “A lot of businesses make it month to month in the winter, but spring break and summer, that’s when the gravy really comes in.”

Todd Shuttle Service is offering rates as low as $2 per person for shuttles of five or more through the Hook It Up 2010 program.

Snook explained that many businesses depend on the next few months of sales.

“That’s when we pay our big bills because that’s when we can,” Snook said. “The (LHHA) is trying really hard to bring spring break back to this town and I’m all for it. The city needs it. We are a tourist town. We’re lucky we have our tourists and we all need to embrace it and make the best of it.”

You can contact the reporter at nbruttell@havasunews.com

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Comments (25 comment(s))

    cal/hav wrote on Mar 15, 2010 5:50 PM:

    " RAT_YOU don't read very well do you. Did you go to Havasu Schools. "could not take a chance at having to post bail when they do NOTHING WRONG"

    Slowly, THEY DOOOOO NOTHINGGGG WRONG. Nobody, but nobody has a problem with LEGITIMATE arrest, citations. The Problem is when you get cited or arrested for TRUMPED up charges and then CLYDE will not hear or view the evidence. That the problem that is Havasu and not everywhere else. But you will say the channel is packed and Lots of People are having a great time. Keep on with those hallucinations bud. "

    Desertrat wrote on Mar 14, 2010 8:15 AM:

    " Mouse-if they are breaking the law anywhere else, they will end up in court too. Innocent people cannot be put in harm's way or killed just so vacationers can have fun. Doesn't matter where they vacation, being safe is most important. "

    LosTacos wrote on Mar 14, 2010 4:13 AM:

    " A desert mouse is actually a pocket mouse, and not a true mouse (Muridae). Chaetodipus penicillatus (Heteromyidae) is more of a chipmunk or ground squirrel as it has cheek pouches....and everyone knows (esp those who graduated from retail college and took the 500 level cash register class SB-5000) that based on the "list" only like 3 schools let out this week. And everyone knows that only tourists go to the Whiny Pecari (you can't even see the entire channel unless your having lunch with the bus boys on the roof, (as Mr. Pitt does quite often as he's studying for his next Quentin movie ie Tue and Wed) There were more than 8 boats in the channel at noon sorry they were moored at Windsor 4 for the boat show and plenty in the South Basin and Sand Bar yet most spring breakers are still asleep at noon as they where partying all night at Coco's and Chompy's "

    desertmouse wrote on Mar 13, 2010 2:19 PM:

    " Me and my Husband had lunch at the cantina overlooking the channel today. At 12:15 there were 8 boats in the channel and 2 of them were for advertising. I would say that Havasu has really messed up it's rep with the students over the ticket mess. I guess the students could not take a chance at having to post bail when they do nothing wrong just so Clyde can make his court run in the black. "

    LHCwasteland wrote on Mar 13, 2010 8:36 AM:

    " Speaking of having a good time, I'm heading out to Laughlin and boat there. No BS. "

    lhcpizza wrote on Mar 12, 2010 8:04 PM:

    " leslie wrote on Mar 9, 2010 5:28 AM:

    " I could be wrong but isn't Nick and Willy's a take home and bake pizza place? I doubt many spring breakers have an oven on their boat or in the hotel room.....
    With that said, it's a great idea the city is doing this. "

    Leslie, you are partially correct. Nick-N-Willy's Pizza is possibly Havasu's best kept secret. We do take-n-bake and baked pizzas, along with calzones, wings, focaccia sandwiches, and fresh salads. You can dine in, take out, or call for delivery. Come on by sometime! "

    cal/hav wrote on Mar 12, 2010 4:06 PM:

    " Sun Causes Melanoma and make your skin all wrinkly and sun spotted. ANything in excess is bad. "

    Desertrat wrote on Mar 12, 2010 2:28 PM:

    " Yeah bright, and your posts are so enlightened. lol Have another beer! "

    Brightone wrote on Mar 12, 2010 9:56 AM:

    " I see Rat meandered over to another thread, and still posting nothing of substance. Keep it up Rat! WOOT! "

    MN wrote on Mar 11, 2010 5:54 PM:

    " How about coming to Havasu..to enjoy the sun??
    Is that so far stretched..why does everything have to be centered around alcohol and drugs??
    You can have fun without them...create your own fun..get a beach volleyball game going..meet new people..stay safe! "

    cal/hav wrote on Mar 11, 2010 10:37 AM:

    " What really urks me about those cameras is that most of the profit from them goes to AUSTRALIA. You would think that a Strong Republican State like Arizona would INSIST on a vendor other than Australian vendor Redflex . But then again when it comes to revenue they really don't care who they are sleeping with. "

    Desertrat wrote on Mar 11, 2010 7:00 AM:

    " Yeah John - complaining on an anonymous newspaper forum really makes a difference! lol It doesn't 'make the leaders uncomfortable' because no one can takes it seriously. If you really want to protest- show up at meetings, write letters, and take a personal stand. This whining on here is just an outlet for people who are frustrated and miserable. Most people don't even read it since it is so laughable. Sorry you think your rants make a difference. "

    johnjay wrote on Mar 10, 2010 7:36 PM:

    " Mr. Rat
    When the city changes and is no longer fleecing the taxpayers and when a private business can once again turn a profit and support a family, I'll be the first one to stop "complaining". Right now all I see is a huge bureaucracy that a few in town are trying to keep alive for their entitlement, all at the expense of the private citizen and business. Until then we the citizens of Havasu are going to hold those elected officials accountable, and if you don't like it too bad because this is exactly why the first amendment was created. I hope all of us are really making those public officials very uncomfortable, keep the pressure up people and let's throw those out that are more concerned about their own agenda than the good of the town. "

    Desertrat wrote on Mar 10, 2010 3:46 PM:

    " Red - you are on the wrong forum! lol These whiners can't see the positive in anything. Most people in the real world enjoy their lives, on here, well they just complain. Peace out. "

    johnjay wrote on Mar 10, 2010 3:45 PM:

    " I like it Mutant. But I think the Janet cams coming into town say enough about what is thought of the tourists. See the state need theirs so they put the cameras on the highway first. Then the county need theirs, they set up their trap second, MCSD stakes out the Hwy just at the town city limit and hides behind the big rock. Then our notorious LHPD nails everyone else that gets through the gambit. Welcome to Spring Break in Havasu, no cute girls in bikinis for this spring break welcome, just a picture of Janet Napolitano saying thanks for the visit. Maybe she'll wear a bikini for Havasu. "

    Mutant wrote on Mar 10, 2010 7:35 AM:

    " to attract college kids the slogan needs to be printed on prelubricated "safety devices" packages and passed out by bikini wearing "volunteers" at the city welcome signs when they enter town. Hook it up safely! (next year's theme). "

    Red dog wrote on Mar 9, 2010 7:38 PM:

    " Think positive people! Hopefully we're past the worst of it and things will start looking up!!! "

    Lostacos wrote on Mar 9, 2010 4:59 PM:

    " Next weeks headlines "Hook It Up! Hooked It up!" How? By selling Pizza to the snow birds who've extended their stay cause they read on line spring break in Havasu is laim. Even the Phoenix paper is using Havasu spring break photos from 1998 to advertise "Hook It Up 2010." come on people? How can a bunch of Blue Hairs who have been outa college since 1962 and retired predict what college students want these days? They Can't and Beach Blanket Bingo." is so NOT IT! "

    leslie wrote on Mar 9, 2010 5:28 AM:

    " I could be wrong but isn't Nick and Willy's a take home and bake pizza place? I doubt many spring breakers have an oven on their boat or in the hotel room.....
    With that said, it's a great idea the city is doing this. "

    johnjay wrote on Mar 8, 2010 10:53 PM:

    " If you're a spring breaker are you really going to come to Havasu, to do what? Be realistic, you have nothing for them to do and they really aren't interested in, "Can I get a 2 for 1 coupon at the buffet?" I can't believe how fun Havasu used to be and what it has turned into, you're leadership absolutely killed this place. How many hotels and restaurants can survive another year with tourism at this level? Most are at deaths door and yet you still have a bloated bureaucracy that needs to be funded on their backs. Everyone in a leadership role for this city should be run out of town, just absolutely horrible decision making. "

    Lostacos wrote on Mar 8, 2010 7:15 PM:

    " I haven't seen one spring breaker? Just snow birds. This weeks list only has one college. Did we assume they all came to Havasu? "

    doglover wrote on Mar 7, 2010 12:45 AM:

    " Bring MTV back, if they'd come. Spring Breakers need more to do than boat and get drunk at Kokomo's. "

    officedoug wrote on Mar 6, 2010 2:11 PM:

    " With the police state that we have, it will never be big again. "

    johnjay wrote on Mar 6, 2010 8:59 AM:

    " I think you should change the name to "Write em up 2010". Kids and Boaters are not going to come back to Havasu in any numbers until you change the attitude and leadership of the town. I think you're new CVB CEO should send out a letter to every boater and every spring breaker that ever got a ticket and offer them an apology and discount courtesy package to come back and please spend some money. I bet you have close to 100,000 name by now. "

    Desertrat wrote on Mar 6, 2010 8:45 AM:

    " The article didn't say what was being done about the rude shopowners. Tourists complain all the time about how they are treated -obvious they just want their money. That needs to be addressed to encourage tourism. "

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