News
ASU Study results


Thursday, June 3, 2010 11:28 PM MST

Results from the study to determine if Arizona State University should open a college campus here:

Lake Havasu High School students:

488 surveyed who plan to attend a four-year college / university

73 percent stated they planned to attend a college or university in Arizona

The majority — 11 percent — stated they were undecided on a major, 8 percent stated an interest in business.

51 percent said they had a “favorable” opinion of Arizona State University

54 percent stated they were “likely” to attend an ASU campus here for a bachelor’s.

36 percent said they would rather live somewhere else than Lake Havasu City for the majority reason as why they wouldn’t attend the campus here. 21 percent stated they preferred to attend a different school.

The majority of students — 68 percent – said the most appealing aspect of attending an ASU campus here would be completing their bachelor’s degree in three years instead of four years. 63 percent said they would receive an ASU degree while staying here. 62 percent said cost.

34 percent said they were “likely” to apply to a campus here (deemed to be the potential applicants) which translates to 39-49 potential applicants.

Of 393 students surveyed, 33 percent said they expect to attend a four-year college or university.

Out of Kingman, Mohave, River Valley and Park high schools, between 66 to 84 potential applicants were identified.

Mohave Community College students:

211 surveyed who plan to attend a four-year college / university

77 percent stated they were “likely” to attend an ASU campus here

The majority — 23 percent – were interested in nursing.

39 percent said they would not attend because Lake Havasu City is “too far away.”

59 percent said they were “likely” to apply translating to a potential 16 to 21 applicants.

75 percent said they would prefer to live at home if they attend the campus.

Lake Havasu City adult residents:

200 residents surveyed who were at least 25 years old

49 percent made less than $50,000

42 percent made $50,000 or more

44 percent were retired

31 percent were employed full time

72 percent had no bachelor’s degree

28 percent stated they had a bachelor’s degree

34 percent stated they were not interested in a bachelor’s degree

23 percent stated they were “very interested.”

Residents aged 25 to 54 were most interested

8 percent stated they were “definitely very likely to apply” translating into a potential 3,400 people.

23 percent said an obstacle was feeling too old to go back to school

Potential College students and parents in Riverside and San Bernardino Counties:

600 surveyed

The majority surveyed who plan on attending a college / university expect to do so in California. 68 percent stated because it was closer to home.

The majority if those surveyed stated they had “no opinion” of Arizona State University compared to a “favorable” opinion and “never heard of.”

Of the favorable, the majority said due to good athletic programs.

Of unfavorable responses, the majority said of a reputation of being a party school.

The majority of surveyed said a new ASU campus in Lake Havasu City was “not appealing.”

Of those surveyed who stated it was “very appealing” it was due to “convenient location / area.”

The majority of community college students surveyed attended Riverside Community College.

12 percent stated they were “very likely to apply” to an Lake Havasu City campus translating to 1,480 potential students.

Source: Moore Information Opinion Research Strategic Analysis / provided by Arizona State University