The people most interested in Lake Havasu City — besides those who already live here and love it — might surprise you, and GoLakeHavasu is as interested in who’s visiting as you are.
The last visitor’s study for Havasu was conducted five years ago, and a lot has changed since 2014. The city’s bed tax is hitting record highs, updated infrastructure has cropped up all over town and new community events have been organized to expand and explore Havasu’s culture even further. With the second place cash winnings from America’s Best Communities competition in 2017, the city earned $2 million to spend on projects around Havasu.
Havasu’s visitor landscape has changed as well, and the 2019/2020 visitor’s study will pinpoint what the changes are. GoLakeHavasu will be working with Prism Consulting, the same firm used by the Bureau for the 2014 study.
“We have discussed the survey on the phone but have not nailed down the particulars,” Terence Concannon, President of GoLakeHavasu, said. “The survey will adhere very closely to that 2014 study with a few tweaks to reflect the 5-year gap.”
While the details haven’t been finalized yet, Concannon said that he and a Prism representative “will be meeting later this month for more discussions about content and methods.”
The 2014 study was conducted using a “customized Internet survey tool” and was sent to a “targeted group of 55,300 demographically balanced households identified as travelers,” according to the study.
The survey “targeted respondents west of the Mississippi, plus Illinois, Michigan and western Canada.” According to the internal GoLakeHavasu database, 82% of visitors in that time resided in those specific areas.
While 2014 saw a “significant increase in overnight and long-term visitors to Lake Havasu City” according to the study, the most recent numbers will further quantify Havasu’s growth as a tourist destination.